bleb | hive

"You must *Grab* attention starting with the first line of text. Blow it here and you're Doomed! "If you've done your homework, then you know what the Most Appealing Benefits [MAB] of your product or services are. Use them at the very beginning of your letter. A bulleted list of STRONG benefits will keep them reading." ° ° ° ° ° ° ° ° ° ° ° °